CJR Uncorks Opulent Journalism Feature

The headline says it all.

Minnesota-based wine, food and travel writer Bill Ward came up with a heck of a media angle. The result, “The Curious Case of Sports Writers Who Switch to Wine,” was posted today by the Columbia Journalism Review.

The 1,897-word feature samples interviews conducted with 10 journalists who made the titular transition. One writer, Alan Goldfarb, got hooked on French wines when the career of a newspaper sports reporter included a generous expense account. Another, Bruce Schoenfeld, agreed with the notion of a general overlap between discovering wine and a good athletic prospect:

Schoenfeld, Travel & Leisure’s wine and spirits editor and a prolific freelancer, points out that “sportswriters are very unlike the [slovenly] stereotype.

AW+

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