Although its monthly active user count has been falling, Zynga has managed to keep up a strong rate of daily active user growth for its latest hit on Facebook, city-builder CityVille. DAU indicates highly engaged users who are willing to pay for virtual goods, so we can assume that Zynga is doing quite well for itself financially — and will continue to do so for quite awhile to come, given the DAU trajectory.
We take these numbers from AppData, our data tracking service providing performance metrics on applications and developers on Facebook.
Top Gainers This Week – Games
Here’s what CityVille’s past month has looked like:
Looking down the list, one can see that a wide range of apps in other languages are seeing new growth. 開心探寶, or Happy Treasure Hunters, comes from two individuals. The game oddly has been around for months with hardly any users, then saw its MAU and DAU counts shoot up from nearly nothing in the last few days — apparently a new marketing effort.
Turkish card game app Mynet Çanak Okey also continues to climb in both MAU and DAU counts, apparently meeting a desire for a Turkish-language experience despite the many card game competitors out there. It grew by nearly 50% to reach around 750,000 DAU. Similarly, Boyaa’s 德州撲克(中文版) — “Texas Hold’em (Chinese Version)” — grew by more than 20% to around 500,000 daily actives.
It’s not just local developers reaching local audiences though. International developer The Broth appears to have gone in and nailed the Turkish demand for farming apps, as its Komşu Çiftlik or “Neighboring Farm” which has been showing high retention around steady growth lately. Zynga’s Chinese-language version of FarmVille, FarmVille 中文版, also seems to be coming along reasonably well.