CityGrid Launches 'Private Label'
CityGrid Media, the local content and ad network launched by IAC earlier this year, is now letting its partners sell inventory from that network — under their own brands.
Via what the company is calling its private label reseller program, local ad organizations — think Yellow Pages publishers — can begin selling ad inventory from across the CityGrid network using their own brand names. CityGrid’s network is comprised of local sites like SuperPages.com, YP.com and Local.com.
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