Perhaps one of the most well known non-profits in New York City, City Harvest, a 26-year-old organization that delivers food rescued from local restaurants, grocery stores, hotels, farms, wholesalers and manufacturers to more than 260,000 people in need, has hired Rubenstein Public Relations (RPR) to provide media outreach for its yearly events.
Part of the agency’s duties will be to secure pre-event interviews for world-renown chefs who support City Harvest and prepare food for the organization’s events.
“We are pleased to partner with an organization committed to helping New Yorkers put food on the table, especially as more and more families struggle to afford the rising costs of food,”
said RPR President Richard Rubenstein in a statement.
This year, City Harvest will rescue 20 million pounds of excess food from all segments of the food industry and deliver it to more than 600 community food programs throughout the five boroughs using a fleet of 16 trucks and volunteers on foot.
[Image: City Harvest volunteers]