The Citi never sleeps, and the placements of ads for Citibank on Facebook may be one of the reasons why. Despite the social network’s efforts to ensure that ads do not appear next to objectionable or offensive content, some of the bank’s ads have ended up adjacent to content including pages aimed at pedophiles.
John Crudele of the New York Post informed the financial giant about Facebook ads that appeared alongside content including:
- A four-minute video of a mother beating her child.
- A photo of two boys hanging by their necks.
- Next to the comment (unedited), “ANYbody have videos of young chubby boys to trade with me..I have some sexy videos,,,reply me.”
- Next to a comment from a user who calls himself Tim Rapes: “I love the public pool because of all the wet little boys.”
Facebook has been ramping up its efforts to avoid situations such as this, and Citibank praised the social network, telling Crudele:
We take this issue very seriously and have been working closely with Facebook on this matter. Facebook has been very aggressive in removing our ads from pages and groups that may contain offensive and repulsive material.
We also have received written assurances from Facebook that it has performed a complete review of its site content and it is working diligently to improve the ongoing filtering technologies and processes used on its platform.
(Citibank will) continue to monitor this platform to ensure that offensive and repulsive material does not appear adjacent to our advertising.
Readers: What else can Facebook do to avoid similar situations?