Cision Influence Rating Launches

Cision has tossed its measurement hat into the influencer ring (?) with the launch of Cision Influence Rating, which uses more than 40 different measures — Facebook “likes,” inbound links, and voting activity, for instance — to determine who the influencers are.

Also, the company has launched the Cision Influencer Database, which includes thousands of online and traditional media muckety-mucks with details about their “social persona.” The database is free for clients through a three-month trial period.

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