Cision Acquires Gorkana

gorkana logo

You’ve probably already heard via every industry pub this morning that Cision, which announced its merger with Vocus back in June and told us this month that its new headquarters will be in Chicago, has acquired Gorkana via its parent company Discovery Group Holdings.

The most important things we know about Gorkana are that they interview cool people in the industry and that their employees are nice enough to attend our ad blog parties (and talk to us when no one else will).

Discovery Group clearly wants to be your one-stop shop for PR tech. So what does the company’s acquisition of “a top U.K.-based media intelligence and data insights service provider” mean to PR professionals?

Cision CEO Peter Granat will give us more information on the company’s current status in an interview next week; for now, he has some details on the aquisition.

The main idea is that Cision customers will now have access to Gorkana’s assets, which include databases and analytics tools.

From Granat:

How will the companies work together?

Our two teams will join together as one, with Gorkana Chief Executive Officer Jeremy Thompson joining the Cision executive team as our Europe, Middle East and Africa (EMEA) managing director. The Gorkana brand will remain, and all customers will continue to have access to the My Gorkana portal and services. As we begin to integrate Cision, Gorkana and Vocus, all customers will begin to see additional enhancements and functionality to the offerings, as the companies combine the best of all features across Cision’s portfolio.

What was the strategy behind the acquisition?

The acquisition of the Gorkana Group is a step forward in Cision’s mission to be a global leader in PR and social software. The Gorkana Group will strengthen our offerings to PR professionals and also better serve international journalists. Cision is armed with solutions that meet communication professionals needs, from influencer discovery to engagement and campaign analysis.

Here’s a variation on that one. Stayed tuned for more information…and in the meantime don’t automate ALL of your pitches.