CIPR Says PR Pros Shouldn't Be Editing Wikipedia
The Chartered Institute of Public Relations (CIPR), the U.K.’s professional association for PR pros, has issued guidance for the industry that states PR pros shouldn’t edit Wikipedia entries where there is a conflict of interest. Instead, they should suggest those edits to Wikipedia editors.
The guidance is an ongoing work-in-progress, with further changes and enhancements expected as time goes on.
Bell Pottinger got into trouble back in December for admitting on secret video footage that they alter Wikipedia entries, among other “dark arts.”
“The main theme of the guidance is quite simple – where there is a clear conflict of interest created by the relationship between the public relations professional and the subject of the Wikipedia entry, such as a client or employer, they should not directly edit it.
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