Cinnabon Takes A 'Gut Bomb' And Turns It Into Lemonade

The recent BloombergBusinessWeek profile of Cinnabon and its head, 35-year-old Kat Cole, is full of things most companies might prefer the article didn’t mention. Its signature cinnamon roll is 880 calories and has been called a “gut bomb.” The act of eating it is described thusly: “It coats the mouth and clogs the back of the throat. Halfway through the roll, the body cries out for water or, even better, Diet Coke, which has a way of cutting through the varnish laid by the fats and sugars.