Cinemax Creates Vine Series To Promote 'Banshee'

Cinemax is demonstrating how effective Vine can be for TV networks beyond behind-the-scenes sneak peeks.

The network, as Mashable reports, is using Vine to promote season two of action series ‘Banshee’ with a series of 6-second narrative clips involving the show’s characters. Yes, shot on a phone.

From the creator of ‘True Blood,’ ‘Banshee’ is about Lucas Hood, an ex-con and master thief who assumes the identity of the sheriff of Banshee, Pennsylvania, where he continues his criminal activities even as he’s hunted by the gangsters he betrayed years earlier.

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