Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you needed.
Nowadays, it couldn’t be more different. 95 percent of millennials expect to be able to engage with brands via Facebook, and 42 percent of brand marketers state that Facebook is critical to their day-to-day business.
And
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