The Central Intelligence Agency (CIA) has launched a revamped website that is completely integrated with social media sites like Youtube and Flickr. The new website show cases videos from CIA’s Youtube Channel and photos from its Flickr photo stream, along with spy games and an interactive timeline of the agency’s history.
The idea behind the changes is to make the agency more accessible and humane, by making it connect with people and letting them know as much about the agency and its personnel as possible. According to Leon Panetta, Director of CIA:
The idea behind these improvements is to make more information about the Agency available to more people, more easily. The CIA wants the American people and the world to understand its mission and its vital role in keeping our country safe.
The agency will also be releasing a mobile version. In addition to this, language support for major international languages will be rolled out some time this year. CIA is also working on a truncated, text based version of the full site. The agency expects that these changes will enable it to reach new audiences and also underscores the global nature of the agency’s work.
The agency’s site also has a kid’s page that tries to explain the workings of the agency to small kids by using games and puzzles. There is also a virtual tour of the headquarter, that lets you roll your mouse over icons displayed at the top to get information about them. But perhaps the most informative part is the K-9 video tour of the agency’s headquarters.
After the US Military’s release of Social Media Guidelines, CIA’s revamp of its website shows that US DoD is really taking Social Media seriously.