10 Predictions: How Social Platforms Will Monetize Live Video

Live video is a powerful medium: It’s unpredictable, captivating and viral by nature. It’s no wonder brands are starting to incorporate it into their marketing strategies.

Whether you’re a power user or a casual user, chances are you’ve recently seen a live video on Facebook or Twitter, likely captivated by the unpredictability and shared excitement as you watch along with people all over the world.

As the amount of live video content increases, so does the level of impatience from brands that are waiting for the inevitable announcement on how the new medium will be monetized.

Whether it’s Facebook Live, Periscope, YouTube Live or Kanvas, live video is one of the fastest-growing mediums in 2016.

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