Christmas Arrives Early on 'The Wave'

I was driving home last night and stumbled across “O Tannenbaum” by the Vince Guaraldi Trio on 94.7 The Wave.

I figured it had to be a fluke, but during my next cycle through the dial, I landed on a promo announcing The Wave is Los Angeles’ new Christmas station … on Nov. 13.

“Now through Christmas, you’ll hear all your holiday favorites on The WAVE, including plenty of holiday jazz instrumental songs you’ll only hear here on The WAVE,” the station’s website posted Sunday night.

See you in January, muzak.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in