Moving Beyond the Like with Google Analytics

Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.

GoogleAnalyticsLogo650Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.

Actionable metrics help you make decisions that lead to more conversions, more customers and more revenue. Recent research shows that only 44 percent of marketers use analytics to make decisions. Take advantage of actionable metrics to analyze past customer behavior and to shape how future customers interact with your website.

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