Nothing Inspires A Viral Buzz Like An Edible Chocolate Website
When Portuguese brewing company Sagres launched a brand new chocolate flavored beer they decided that the best way to launch it would be, of course, with a website made entirely out of chocolate. And the best part? They let their fans eat it!
When Portuguese brewing company Sagres launched a brand new chocolate flavored beer they decided that the best way to launch it would be, of course, with a website made entirely out of chocolate. And the best part? They let their fans eat it! Mmm…
According to a case study video, embedded below, each day during a specific hour users could ask for a bite of the website. If they were lucky they received a six-pack of Sagres Preta Chocolate beer with a piece of the actual website.
According to the video, Sagres wanted to find a way to promote their new product with no print campaign and very few print materials.
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