Chirpify Clinging Tightly To Its Branch As Amex Chops Down The Twitter Tree

Earlier today, we told you about American Express’ deal with Twitter. It allows consumers to buy things on Twitter using their American Express card with the mere tweet of a hashtag (after connecting your card, of course).

Sounds like a great idea, huh? We wonder if Twitter sent Chirpify a thank you card for it?

Twitter’s Amex partnership offers deals (via Twitter) that Amex card holders can purchase by sending a tweet with a specific hashtag and then confirming the purchase.

Chirpify offers deals that anyone can purchase by sending a tweet with “buy” in response to specific promotions and confirming the purchase.

It’s a little different. Maybe Chirpify doesn’t need to worry? According to Social Times, Chirpify’s CEO Chris Teso isn’t too bothered by it.

“AmEx is out there spending a lot of money validating what we’ve been doing for a year. It only helps us,” a seemingly elated Teso said.

Teso didn’t see American Express’s offering as competition for Chirpify, which allows users to pay using any of the three major credit cards or PayPal and works on both Twitter and Instagram. The company expects to be on all the major social networks soon.

Nor did he seem concerned that Twitter was replicating Chirpify’s product internally, something the company is notorious for doing.

Well, it’s good that he’s not worried (but who would admit to being worried, honestly?) and REALLY good that Chirpify is exploring additional platforms – though, as Social Times points out, the company’s name seems suited to a Twitter-specific offering.

Twitter has been accused of hijacking ideas in the past and this one seems ripe for it. And . . . haven’t they kind of hijacked it already? Both services require you to link up a credit card to streamline the payment process. Both allow users to purchase items with a tweet. And one is Twitter owned and operated.

Hold one for dear life, Chirpify. Hopefully Twitter will buy you before it destroys you.

(Bird image from Shutterstock)

Recommended articles