Chipotle's New Online Ad Campaign Includes a Mobile Game to Fight Factory Farming

Chipotle’s new ad campaign against factory farming was gaining a lot of steam on Twitter over the weekend, but its accompanying mobile game is still leaving some users underwhelmed. This is only the company’s second video ad, this time with music provided by vegan songstress, Fiona Apple. The tune sets the scene for a dystopian future of scary factory farms with drugged up cows and caged pigs. The video’s protagonist is a scarecrow who fights back by providing Chipotle style home-grown goodness.