Chipotle Hires Burson-Marsteller to Deal With Its E-coli Crisis
And they'll pay Harold Burson in "Burrito Bucks." (Or maybe not.)
Denver-based burrito boss Chipotle has enjoyed multiple years of PR joviality. However, lately with a nasty string of food safety issues, as well as that dastardly E. coli outbreak in 11 states, the brand has witnessed a dip in stock and a flummox in reputation.
When issues reign supreme, call in a pro. And there is probably no other public relations agency known for putting a kibosh on PR fail than Burson-Marsteller.
“We are delighted to have been chosen by Chipotle to be their new communications partner and look forward to getting started,” said Burson-Marsteller US CEO Michael Law in an email to PRWeek.
Who wouldn’t, right?
Burson-Marsteller replaces previous AOR Edelman over what was cited as “client conflict” over the contract termination.
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