Chipotle Finally Losing Some PR Flavor Due to Criminal Probe
"Food with Integrity" has to show it off sometime, right?
Few brands have been able to withstand the ire of consumer watchdog media and get acquitted in the court of public opinion like Chipotle.
In fact, we had a similar discussion a couple of months back about the brand’s (then) small E. Coli outbreak and how it managed to salvage its amazing PR mojo. While that was a factual statement, this is 2016 and even seemingly impenetrable brands are showing their cracks.
This was clearly seen as Chipotle has been hit with a federal grand jury subpoena and criminal probe over what has now been revealed as a norovirus outbreak in California this past fall, which caused more than 230 people to get extremely ill.
The subpoena requires Chipotle to produce a broad range of documents related to a restaurant in Simi Valley, California that experienced an isolated norovirus incident during August 2015, the company said in a Securities and Exchange Commission filing.
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