Chinese Billionaire's 'Fresh Canned Air' Stunt Doing Quite Well, Thanks
Chinese billionaire/philanthropist Chen Guangbiao‘s uniquely capitalist campaign to “protesting” air pollution has attracted a good bit of Western media attention over the past few weeks. Here’s the crazy thing: it’s working!
Chen first began selling his “canned fresh air” product last September in an effort to “heighten public awareness on environmental protection and the importance of clean air”– and this week we learned that it’s selling quite well despite the fact that the whole endeavor looks like nothing more than a big PR stunt.
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