China's Tencent Launches Game on Facebook, for Market Research... for Now

Tencent is a giant social networking, instant messaging and gaming conglomerate in China, and it has just launched a real-time casual game on Facebook, called Treasure Hunter. The title itself is familiar, as Tencent launched it as a download game last year in conjunction with AOL’s AIM instant message service. But what Tencent is doing here is very interesting.

I spoke with Leon Kitain and Brad Bao today, managers at Tencent’s Bay Area satellite office, and they explained what’s really going on here.

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