China Joins Hopenhagen Climate Push
Hopenhagen has partnered with Ogilvy Earth using digital and social media to rally China as part of the global push to pressure governments to drive action on climate change.
A regional Hopenhagen Web site becomes the campaign hub to convince Chinese citizens, government, nonprofits and businesses to sign the UN Climate Petition and put pressure on policymakers at the UN Climate Change Conference to be held in Copenhagen next month.
Kunal Sinha, the head of Ogilvy Earth in China, said the nation is beginning to take a strong leadership role in tackling issues related to climate change, adding that its significant participation at the Copenhagen conference is historic.
“As China is an incredibly digital- and social-media obsessed country, it made perfect sense to focus our China strategy on making Hopenhagen a very digital campaign,” he said.
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