Chicago Tribune to Roll Out 'Now' Site

The Chicago Tribune this summer is rolling out a Web site combining aspects of social media, e-commerce, blog, news content, advertorial and more in a project it is describing as “Huffington Post meets Facebook for Chicago.”

“Chicago Now” aims to capture, along with the continuing chicagotribune.com, “35 percent of local Web traffic,” according to a video promo that is posted on the E&P Pub.

According to the Tribune, chicagotribune.com will continue, but Chicago Now will replace the current Web site for RedEye, the free youth-oriented commuter daily.

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