Chicago Cubs Dump a #PRFail on Ron Santo’s Memory

All sports teams have their legends – the fabled heroes of yesteryear that personify the spirit of their team and the fans. And then, there are people like Ron Santo of Chicago Cubs’ fame.

He was a third baseman in the 60s and 70s, a color commentator for two more decades and a lifelong advocate for juvenile diabetes awareness – a disease that took his life in 2010. Ron Santo was a sports hero if there ever was one, namely in the Windy City.

So

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in