Cheryl Brown on Reimagining Allrecipes.com for Print

Cheryl-Brown-articleIf there’s one thing Cheryl Brown knows how to do, it’s how to write the perfect recipe. She worked at Gourmet for a decade, perfecting her craft, before transitioning to a variety of digital outlets like KitchenDaily.com, Slashfood.com and Recipes.com.

Brown has now undertaken a huge new project — creating a print magazine from the cooking juggernaut Allrecipes.com. As the editor-in-chief of the new pub, Brown strives to bring the Allrecipes community to life on the page. She says it’s a “crazy fun project” and believes in the value of print:

There’s so much talk of being on all platforms, but print is very much an active platform and I think it’s not to be overlooked.

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