Cheryl Brown on Allrecipes Magazine's Nontraditional Model

As the new editor-in-chief of Allrecipes magazine, Cheryl Brown is tasked with a bit of reverse engineering — she is building a print platform where only a digital one (in the form of Allrecipes.com) existed. And if anyone’s cut out for the job, it’s her.

Before her current venture, Brown worked at Gourmet for 10 years before transitioning to digital at AOL and then arriving at Meredith in 2011 to oversee Recipes.com. In the latest installment of Mediabistro’s So What Do You Do, Brown shares what she learned at Gourmet, her mission for Allrecipes and advice for journos trying to break into food media:

Don’t be afraid to try something that isn’t part of your intended ‘career plan,’ and don’t avoid jobs or tasks you think are at a level below where you currently are.