Learn from This: Cheetos Makes Goofing Off Pay Off
Game mechanics are a proven means for brands to initiate and maintain engagement with users. It’s become an essential social media strategy. Using a newly available platform from Meebo, Cheetos snacks has launched a campaign, accented by its mischievous brand image, that adds discovery and social sharing to a game that’s played across the web, not on a specific social media platform. After the jump, at least one idea you can add to your social media playbook.
Game mechanics are a proven means for brands to initiate and maintain engagement with users. It’s become an essential social media strategy.
Using a newly available platform from Meebo, Cheetos snacks has launched a campaign, accented by its mischievous brand image, that adds discovery and social sharing to a game that’s played across the web, not on a specific social media platform.
Consumers compete in the Cheetos Billion Minute Break to become the greatest break-taker alive. Built on the Meebo Quest Platform, the campaign rewards participants for doing something they already enjoy — exploring the web — to increase awareness and engagement with a product that’s a perfect accompaniment for downtime.
To participate in the contest, consumers register on the Cheetos website and, if not already using it, download the Meebo MiniBar browser extension.
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