Check Into the 6 Nations Rugby Scrum with BBC America, foursquare

With the 6 Nations Rugby tournament set to begin with a match between 2010 champion France and Scotland Saturday at 11:30 a.m. ET, BBC America and foursquare are teaming up to help fans enter the scrum at pubs and restaurants hosting 6 Nations Rugby watch parties.

foursquare users who follow BBC America will be guided to more than 100 rugby hot spots across the United States and in the six host countries — England, France, Ireland, Italy, Scotland, and Wales — and they can unlock the BBC America Rugby badge by checking in, sharing tips, and posting photos.

BBC Worldwide America general manager of channels Perry Simon said:

Teaming up with foursquare is the perfect way to connect BBC America’s 6 Nations coverage with the U.S.

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