Chat Bots Are Winning Over Social Media Users (Report)

Chat bots are creating positive experiences on social

There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, promoted or otherwise, hoping to reach their target audience. However, chat bots could provide a more interactive and personalized experience. A study from Retale, a provider of location-based mobile advertising, examines how consumers are already reacting to the use of chat bots.

Retale polled 500 millennials aged 18 through 34 last December, and the results seem quite positive for chat bots.

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