Frankly has announced it has secured $12.8 million in funding from JJR Private Capital, Standford-StartX Fund and SK Planet. The Frankly Chat app allows users to chat with friends with a focus on privacy, as messages disappear seconds after they’ve been read. The app has been downloaded over 1.5 million times since its launch in 2013.
Frankly has also announced the start of its SDK business, which will give developers the ability to add a customizable version of its messaging technology to their own apps through a simple SDK. Currently, Frankly is working with a few global brands that target similar demographics, and is accepting early partners into its program.
“Messaging is the backbone of mobile conversations and we’re incredibly excited about our traction, especially from the Generation Z demographic. We look forward to not only growing Frankly globally, but also to bringing a powerful social module to other app developers through our new chat SDK initiative,” said Steve Chung, CEO of Frankly, in a statement.
As part of its updates to the Frankly Chat platform, the company has introduced a similar temporary messages mechanic for conversations even outside of the app. Users can send disappearing messages to friends without Frankly accounts through personal links or text messages. These appear to friends as clickable links, viewable on any desktop or mobile device.
Frankly has secured nearly $22 million in funding to date. Frankly Chat can be downloaded for free on the iTunes App Store and Google Play. For more on the app, check out our full Q&A with Chung from last fall, here on Inside Mobile Apps.