Chase’s CMO Says YouTube Isn’t Taking Enough Steps to Control Brand Safety

Kristin Lemkau wants more control over which channels run ads

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CANNES, France—Even as YouTube’s ad boycott starts to thaw, JPMorgan Chase’s CMO doesn’t believe the platform is taking enough steps to combat brand safety.

During a Cannes panel with Knotch, a company that counts Chase and GE as clients and works with marketers to understand data and how effective their advertising is, Kristin Lemkau, JPMorgan Chase’s CMO, talked about the brand’s recent work analyzing where its digital ads run. Her statement comes after a number of big brands including Chase, Verizon and Johnson & Johnson pulled their YouTube ads this spring after discovering they were running alongside offensive content.

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