A Facebook charity initiative with real juice? Israel got one, courtesy of local fruit-juice maker Prigat International and E-dologic.
E-dologic created a shareable juicer application that allowed users to share smiles, with each smile adding to the number of real oranges to be squeezed by Prigat.
The page ended up tallying 30,000 likes, and more than 20,000 uploaded photos, and, as a result, 40,000 fresh oranges were squeezed, with the resulting bottles of juice going to charities chosen by users, according to an E-dologic video that we’ve embedded beneath this post.
During the squeezing, users’ names were digitally imposed onto the actual squeezer as they used the app to watch the video.
Readers: Would you be more inclined to share an app if your favorite charity would benefit?