CES 2014 Preview: Time to Learn Mandarin (and Korean)

Vegas gears up for electronics show

As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and exhibitors flying west are having to make do without members of their teams. If you're flying east, however, your main problem is going to be crowding.

The exhibition hall in the Venetian has a huge section marked "Korea" and "China" and even down into fairly specific sections of the latter—there's a clutch of "Hong Kong" booths and a lengthy row tagged "Shenzhen," and folks showing off everything from audio equipment to consumer-grade 3D printers were busily unpacking boxes and giant television sets and headgear that looked like something you'd use to pilot a spaceship.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in