CEO Mark Pincus elaborates on Zynga's transition from web to mobile, announces today's launch of Draw Something 2

In Zynga’s Q1 2013 earnings call, CEO Mark Pincus’ opening statement  focused on Zynga’s transition from web to mobile. “Our next opportunities are clearly on mobile,” he says.

Pincus laid out three key concepts for Zynga now and moving forward. He says Zynga is focused on building games, a network and working on profitability.

On the games front, Zynga’s most recently released mobile game, midcore card battler War of the Fallen, is monetizing 15 times higher compared to Zynga’s “With Friends” franchise, Pincus says.

“We’re following a playbook proven on the web to lead on mobile with a disciplined approach.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in