Cellular South Selects Y&R
Young & Rubicam here has landed creative duties on Cellular South, a regional telecommunications provider based in Jackson, Miss., the client confirmed today. Estimated billings are $30 million, per sources.
The WPP Group shop added the account without a review. Previously, Omnicom Group’s Martin/Williams in Minneapolis handled the business.
Media duties, also at M/W, are shifting to WPP’s Maxus here, according to the client.
“From a strategy standpoint, we do make changes from time to time. And, at this point, we felt [it was] best to make a change,” said a client representative.
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