Celebrities Put the 'C' in CES

Big names drawn to Las Vegas tech fest

The Consumer Electronics Show always plays host to tech-savvy celebrities. This year is no different—the Las Vegas event has booked some big acts to go along with the gadgets.

A few event veterans are returning this year, including newly hired ESPN correspondent Tim Tebow and 50 Cent. Fitty has been coming to the electronics show for years to promote SMS Audio, part of the wave of celebrity endorsements for fashionable headsets.

Variety’s Breakthrough of the Year Awards will also honor a number of entertainers who made names in tech this year.

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