On election night, Clear Channel Outdoor will turn its digital billboard networks into news sources. Picking up live RSS-feeds from msnbc.com, Clear Channel will display real-time tally updates and results of the 2008 presidential election on 250 digital billboards in 20 markets, 300 digital smart tops on taxis in New York and Boston, and digital signage in Westgate City Center in Arizona.
Leading up to election day, Clear Channel will also post a public service announcement from Declare Yourself organization, reminding citizens to vote.
Posting Amber Alerts was the first real-time use of outdoor digital technology. Earlier this year, Clear Channel and other outdoor companies used digital billboards to display instant results from the presidential primaries in more than a dozen markets.
“Clear Channel Outdoor’s growing digital billboard networks now offer access to an even wider audience, and we are proud to bring to the traveling public instant election results updates about one of the most important presidential elections in American history,” said Paul Meyer, president and CEO of Clear Channel Outdoor.