For the second straight year, CBS Sports is looking to capture an at-work audience on a Monday with live video coverage of a rain-delayed U.S. Open men’s final on the Web.
Starting at 4:00 p.m. EST today (Sept. 14) CBSSports.com will provide free live footage of the final, which was originally scheduled to be played on Sunday (Sept. 13) but was pushed a day later after several days of rain in New York last week. A similar scenario unfolded last year, when the men’s final was delayed for the first time since 1987.
This year, CBS may benefit from tennis fans becoming accustomed to catching a lot of live tennis online throughout the tournament. This year, the United States Tennis Association-run USOpen.org launched US Open Live—as the site streamed over 150 live matches during the two-week event. USOpen.org will also offer live coverage of the men’s final on Monday.