CBS To Syndicate Online Video
Taking what could be called the “if-you-can’t-beat-’em, join-’em” approach, CBS is abandoning its original strategy to create a huge portal for its video content. Instead, it now plans to syndicate CBS shows such as CSI: Crime Scene Investigation through up to ten different Web sites, including Joost, YouTube, and AOL.
This is in start contrast to the other major TV networks, which are all in the process of building their own portals to compete with video sites like YouTube.
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