CBS Radio has named Kenetta Bailey senior vp of marketing. Bailey most recently served as the founder of the consulting firm KB Consulting.
Previously, Bailey served as managing partner and chief brand strategist for GroupM’s Maxus agency.
“We have a tremendous opportunity to expand the strength of our brands locally and nationwide, as well as define our long range position in the marketplace,” said CBS Radio president Andre Fernandez, in a statement. “I know Kenetta will play an instrumental role in the telling of our story to the industry.”
Bailey’s appointment is effective May 16. She’ll report to Fernandez.