CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York.
The network—dubbed CBSN—is in the final stages of development, including getting trademarks for the network name and the tagline, "CBS News. Always On." It's expected to launch Nov. 4.
Designed to be a more casual newsroom setting than traditional news shows, the channel will stream live to TV sets, laptops and mobile devices and feature CBS News correspondents Jeff Glor and Elaine Quijano as anchors, with stories from all CBS reporters.
In a mockup seen by Capital New York, the service reportedly is visually similar to CNN's service, CNNgo. Most of the screen is taken up by a large video box, with a subject lineup on the left that lets users see what they missed and what's to come.
The service will feature a mixture of traditional broadcast news stories and stories that trend on CBSNews.com and will include interviews with reporters about their stories. A major feature of the service is the role of social media, which enables viewers to interact with CBSN via Twitter and Instagram.
CBSN follows in the footsteps of an ABC offering. ABCNews.com is available on iOS devices and Apple TV and features a livestream for eight hours a day and segments from ABC News.