CBS to Offer HD March Madness Streams

CBS Sports Feb. 17 said it would for the first time offer ad-supported on-demand streams in high-definition of the 2009 NCAA Division I men’s basketball championship (“March Madness”), from March 19 to April 6.

The streams, which will be available for free on CBSsports.com, are viewable on Microsoft’s Silverlight player that now delivers video upwards of 1.5 megabytes per second, compared to 550 kilobytes per second last year.

The player launches March 10.

In 2008, there was 164% year-over-year growth in total unique visitors to March Madness On Demand (4.8

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