Despite a striking resemblance to Big Brother, the CBS legal team failed to kill the new ABC reality show Glass House. So the network moved on to a new strategy: Blistering satire. Today CBS issued a press release with the headline:
CBS ANNOUNCES DEVELOPMENT OF “DANCING ON THE STARS,” AN EXCITING AND COMPLETELY ORIGINAL REALITY PROGRAM THAT OWES ITS CONCEPT AND EXECUTION TO NOBODY AT ALL
Mee-ow! But wait, it gets even bitchier:
The dazzling new show, DANCING ON THE STARS, will be broadcast live from the Hollywood Forever Cemetery, and will feature moderately famous and sort of well-known people you almost recognize competing for big prizes by dancing on the graves of some of Hollywood’s most iconic and well-beloved stars of stage and screen.
Why can’t all press releases be this good all the time?