CBS Mobile to Deploy Search-Enabled Ads
CBS Mobile joined forces with Medio Systems to add search capabilities and search-enabled advertising opportunities to its CBS Mobile Web sites, according to a MediaPost report.
“The announcement marks the official launch of Medio Mobile Search for Publishers, an ad-supported search solution built and optimized for the mobile experience,” the report said. “With Medio agreeing to give away mobile search to WAP sites if they become part of the Medio Mobile Now ad network, Medio becomes one of the largest aggregated mobile search ad networks in the U.S.”
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