CBS Mobile Chief Goes Off on Wireless Industry
At yesterday’s Unleashing Mobile Advertising panel at the AlwaysOn conference yesterday in New York City, MediaPost reports that panelists said in order to make cell phones a viable ad platform, carriers, device makers and content providers need to simplify mobile media-buying and not try to pitch the devices as mini-TVs or Web sites.
CBS Mobile chief Cyriac Roeding went further, however. In a response to a question about the iPhone’s breakthrough user interface, he went into full-on assault mode.
“How
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