Causes to Bring the Big Donor Communication Experience to All Donors and Facebook Pages

Facebook app developer Causes, which allows non-profits to set up fundraising profiles, is launching two new initiatives today. The first will take the sustained communication about a donation’s impact that charities typically only give to big donors, and bring it to all the app’s donors in the form of rich media emails. Second, Causes has released an updated version of its Facebook Page tab app that now allows any Page to create a custom tab that encourages its fans to donate to a campaign of its choice.

Causes hopes that by bringing the compelling stories of the organizations it hosts to the audiences of all Pages and its own 150 million total users, it will be able to significantly increase the volume of donations it processes and make the app a destination for giving.

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