Case study: Quality Score & Beyond Diet used Partner Categories for 224% higher ROI

Beyond Diet, a certified nutritionist’s diet solution, has a healthy Facebook following, but the page really took off financially when it teamed up with online advertising agency Quality Score for a Facebook ad campaign using Partner Categories.

Through Partner Categories on the platform of Facebook Preferred Marketing Developer Adquant, Beyond Diet experienced a 224 percent higher return on investment, compared to standard targeting options. Beyond Diet also scored a 36 percent lower CPA than standard targeting options, a 134 percent higher conversion rate and a 176 percent higher clickthrough rate than standard targeting options.

How did it happen?

Quality Score and Beyond Diet utilized the data within Facebook to properly target based on interests and demographic, but unfortunately the options didn’t include retail or consumer data, making it more difficult to target ads based on consumer behavior.

Quality Score utilized the Adquant platform with Partner Categories to create audiences on Facebook based on shopping...

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