Case Study: Pinterest Drives More Sales Than Any Other Network [Infographic]
Pinterest has the potential to topple not only Facebook and Twitter for sales referrals, but also Amazon and Google. On the e-commerce platform Shopify, pin-driven sales have quadrupled in the last six months. This infographic shows how Shopify‘s retailers have benefited from the visual bookmarking site.
Shopify tracked merchants in the U.S., Canada, the U.K. and Australia from September 2011 through April 2012. The sales figures showed that Pinterest users spent more money – an average of $80 per order – than customers who came through other networks like Facebook and Twitter.
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