Case study: FBX ads result in more sales when combined with Facebook Ads API
E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans.
In a four-month study of an online retailer that generated $1.2 million in sales revenue from 5,188 customers who were retargeted through the Facebook Exchange, Nanigans found that the combination of FBX ads and native Facebook audience targeting through the Ads API was more effective in generating sales than either tactic alone.
FBX ads are targeted by cookies that are placed on a user’s browser when they visit a third-party website that has hired one of Facebook’s partner platforms (DSPs).
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